2B Software found me on LinkedIn and thought I'd be the perfect person to write a new sales page for their email-to-PDF conversion software. After all, with 20+ years of litigation experience, I know exactly how stressful the discovery process can be, and dealing with voluminous email files only make it worse.
Couple that with the, ahem, less-than-stellar technical competencies of many in the legal field, and you have a recipe for (potential) disaster. Courts take electronic discovery seriously. Fortunately, tools like Email in Detail Litigation can take some of the stress and complexity out of the process.
I enjoyed working on this piece. The client came well-prepared with market research and a clear vision of what they wanted to accomplish. They already had keyword-driven ad campaigns linking to their existing page and wanted something that really spoke powerfully to legal professionals.
Click the picture above to view the entire sales page.