Blog posts for lead-up to ABA TechShow campaign launch

Josh Taylor of Smokeball (a case management software package a.k.a. “legal productivity software”) engaged me to help with creating several blog posts during their run-up to the American Bar Association’s TechShow. They were getting ready to release a new ad campaign featuring actress Calista Flockhart (of Ally McBeal fame) in which she claimed to have invented Smokeball. It was a fun, creative campaign!

I supplied Smokeball with three posts for their blog:

The next big leap your legal tech needs to take is Legal Productivity Software
The ultimate guide to getting attorney buy-in for Productivity Software
Slaying the billing beast with automation

Josh even graciously gave me author credit on these posts, which I really appreciated!

About the Author

Hi, my name is Deborah Savadra, and I write marketing copy for technology companies who sell to the legal industry. I have a Bachelor’s degree in English from the University of South Alabama with a minor in Public & Corporate Communications, and I’m also a student in American Writers & Artists Inc.’s Accelerated Copywriting Program.