Ever sat at your kitchen table, about to take a bite out of a yummy sandwich worthy of Dagwood, only to look over and see those eyes?
You know the ones I'm talking about. They're big. Dark. A little watery. And they don't blink.
They're the dog's.
And you know what he's thinking (assuming he does it in actual words): "Wow. Look at that. You're gonna share some of that ... right?"
(As uncomfortable as this scenario might be for you, though, think about how the dog feels.)
So, what does this have to do with marketing?