Category Archives for "Legal Tech"

Sales page for email-to-PDF software

2B Software found me on LinkedIn and thought I’d be the perfect person to write a new sales page for their email-to-PDF conversion software. After all, with 20+ years of litigation experience, I know exactly how stressful the discovery process can be, and dealing with voluminous email files only makes it worse.

Couple that with the, ahem, less-than-stellar technical competencies of many in the legal field, and you have a recipe for (potential) disaster. Courts take electronic discovery seriously. Fortunately, tools like Email in Detail Litigation can take some of the stress and complexity out of the process.

I enjoyed working on this piece. The client came well-prepared with market research and a clear vision of what they wanted to accomplish. They already had keyword-driven ad campaigns linking to their existing page and wanted something that really spoke powerfully to legal professionals.

Here’s what Olga said about her experience with me on this project:

Deborah did a great job for 2B Software. Prior to writing about the Email Detail Litigation app, she scheduled a call and learned every detail about the project. She also put a lot of effort into getting to know the program and the target audience. After she sent the draft there was little for us to edit. The professional approach to creating content as well as her strong technical and legal writing background make Deborah the best choice to everybody who needs a copywriter for the legal tech industry.

Olga Lapshinova

CEO, 2B Software

Click here or the picture above to view the entire sales page.

Blog posts for lead-up to ABA TechShow campaign launch

Josh Taylor of Smokeball (a case management software package a.k.a. “legal productivity software”) engaged me to help with creating several blog posts during their run-up to the American Bar Association’s TechShow. They were getting ready to release a new ad campaign featuring actress Calista Flockhart (of Ally McBeal fame) in which she claimed to have invented Smokeball. It was a fun, creative campaign!

I supplied Smokeball with three posts for their blog:

Josh even graciously gave me author credit on these posts, which I really appreciated!

Blog posts publicizing eDiscovery webinar and white papers

I recently completed work on a series of blog posts publicizing a webinar and several white papers from European eDiscovery vendor Zylab. The posts are part of an email nurturing campaign designed to prompt subscribers and social media contacts to download the white papers and view a replay of the webinar.

The blog posts were focused on reducing eDiscovery cost by using cutting-edge eDiscovery tools in-house to perform early case assessments and to more tightly control the data set being sent to outside counsel and other consultants. The webinar and white papers were a treasure trove of statistics on how much eDiscovery costs and where the inefficiencies lie.

We even drilled down into the advantages of bringing the eDiscovery process in-house from the perspectives of not only the General Counsel but also the CIO and CFO. It was an interesting exercise in tailoring a message for specific audiences.

My hands-down favorite one to write was the one aimed at CFOs. My brother was actually a CFO before he semi-retired a few years ago, so it was fun to imagine how I would try to convince him to talk his General Counsel into implementing an SaaS eDiscovery solution to save the company money.

Here’s the full series as published on Zylab’s blog:

https://zylab.com/blog/how-to-cut-ediscovery-costs-without-increasing-risk/https://zylab.com/blog/why-now-is-the-perfect-time-to-take-control-of-your-ediscovery/https://zylab.com/blog/3-reasons-ediscovery-isnt-just-for-litigators-anymore/https://zylab.com/blog/how-to-cut-ediscovery-costs-without-increasing-risk/https://zylab.com/blog/why-taking-control-of-ediscovery-should-also-be-an-it-initiative/https://zylab.com/blog/why-controlling-ediscovery-costs-is-possible/