I recently completed work on a series of blog posts publicizing a webinar and several white papers from European eDiscovery vendor Zylab. The posts are part of an email nurturing campaign designed to prompt subscribers and social media contacts to download the white papers and view a replay of the webinar.

The blog posts were focused on reducing eDiscovery cost by using cutting-edge eDiscovery tools in-house to perform early case assessments and to more tightly control the data set being sent to outside counsel and other consultants. The webinar and white papers were a treasure trove of statistics on how much eDiscovery costs and where the inefficiencies lie.

We even drilled down into the advantages of bringing the eDiscovery process in-house from the perspectives of not only the General Counsel but also the CIO and CFO. It was an interesting exercise in tailoring a message for specific audiences.

My hands-down favorite one to write was the one aimed at CFOs. My brother was actually a CFO before he semi-retired a few years ago, so it was fun to imagine how I would try to convince him to talk his General Counsel into implementing an SaaS eDiscovery solution to save the company money.

https://zylab.com/blog/how-to-cut-ediscovery-costs-without-increasing-risk/
https://zylab.com/blog/why-now-is-the-perfect-time-to-take-control-of-your-ediscovery/
https://zylab.com/blog/3-reasons-ediscovery-isnt-just-for-litigators-anymore/
https://zylab.com/blog/how-to-cut-ediscovery-costs-without-increasing-risk/
https://zylab.com/blog/why-taking-control-of-ediscovery-should-also-be-an-it-initiative/
https://zylab.com/blog/why-controlling-ediscovery-costs-is-possible/

I started as a legal technology columnist for the blog Lawyerist back in June, 2011. I've written about a number of topics, mostly about how lawyers could (and should) use Microsoft Office in the context of their work. One of my posts, on Steve Ballmer's unfortunate remarks about the likelihood of Microsoft ever developing a version of Office for the iPad, became the best-read post on Lawyerist, a position it maintained for over a year.

But if you're in the market for content marketing copy, you're not just interested in copy that goes viral, you want copy that continues to draw clicks on Google and other search engines for months and years to come. Here's what Lawyerist's editor, Sam Glover, had to say about my contributions to Lawyerist:

Click here for my Lawyerist author page, which contains links to all the posts I've written for them.