One of my clients had a speaking engagement scheduled. The sponsoring organization had done some publicity for her – put a notice in their monthly magazine, listed it in their online Events Calendar. But registration was still disappointing.
Fortunately, she called me in. I quickly threw together an emergency email marketing campaign (complete with my own html, not usually my specialty) which the organization graciously agreed to send to its membership. The result? The event filled to capacity so quickly that some people had to be turned away!
I love it when my writing saves the day for a client!