2B Software found me on LinkedIn and thought I'd be the perfect person to write a new sales page for their email-to-PDF conversion software. After all, with 20+ years of litigation experience, I know exactly how stressful the discovery process can be, and dealing with voluminous email files only makes it worse.
Couple that with the, ahem, less-than-stellar technical competencies of many in the legal field, and you have a recipe for (potential) disaster. Courts take electronic discovery seriously. Fortunately, tools like Email in Detail Litigation can take some of the stress and complexity out of the process.
I enjoyed working on this piece. The client came well-prepared with market research and a clear vision of what they wanted to accomplish. They already had keyword-driven ad campaigns linking to their existing page and wanted something that really spoke powerfully to legal professionals.
Here's what Olga said about her experience with me on this project:
Deborah did a great job for 2B Software. Prior to writing about the Email Detail Litigation app, she scheduled a call and learned every detail about the project. She also put a lot of effort into getting to know the program and the target audience. After she sent the draft there was little for us to edit. The professional approach to creating content as well as her strong technical and legal writing background make Deborah the best choice to everybody who needs a copywriter for the legal tech industry.
CEO, 2B Software
Click here or the picture above to view the entire sales page.