Category Archives for "Sales Letters"

Demolition service’s letter to elected official

A woman who owed a demolition service approached me after my marketing presentation to her business group with an unusual request: She wanted me to write her a letter of introduction to the mayor of her municipality. The letter’s purpose? To sell him on the idea of forming a public-private joint venture to help city officials rehabilitate distressed residential areas.

The letter had to communicate both her sense of public pride as a citizen and her business savvy as someone who had been in the demolition business for a long time. The new mayor had just been elected on a platform of urban renewal, so the time to pitch this idea was now, before he became buried in other priorities.

Here’s the letter I wrote for her.

Sales letter for credit card processing service

A credit card processor was looking to reach out to professional associations to offer merchant accounts and online shopping card services to their members. Not only would these services save association members money, but they’d also financially benefit the professional associations. Throw in lots of free training, and the offer was tough to refuse!

At the end of our first project call (where we went over the Project Questionnaire I give to all clients for each project), Practice Pay Solutions’ president James Komosinski said our just-completed 45-minute phone conversation about their project was so comprehensive, it was worthy of a “60 Minutes” interview. (I think he meant that as a compliment.)

Deborah, throughout our project you conducted yourself like the consummate professional. The patience and thoughtfulness you always showed to both C.J. and myself was very much appreciated. Thank you again for all your efforts on our behalf.  We look forward to working with you again!

James Komosinski, President
Practice Pay Solutions

Deborah was unfailingly professional and responsive throughout our project. The sales letter she wrote for us communicated exactly what we had in mind. I was amazed by how she was able to sort through all the complex information and diverse opinions we gave her to produce a stellar result everyone was happy with.

C.J. Hayden
Author, “Get Clients Now”

Here’s the sales letter I wrote for them.