Category Archives for "Case Studies"

Why case studies are uniquely persuasive

As a kid, I used to help my mom - a frequent substitute teacher - grade papers after school. One day, I looked over at her while she was grading some history tests to see her frowning.

"Mom - what's wrong?"

She looked up at me with this "where do I start?" expression. "These kids," she said, tossing the papers aside in a huff. "They don't remember dates, they don't remember places, but every single one of them remembers Cortez sitting under a tree weeping over the loss of his men."

That was my first encounter with what I call "The Power of Story."

If you're sick of your marketing pitches not quite hitting the mark, the Power of Story can help you become more "top of mind" with your target market.

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